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Advertising - Minor

The Advertising minor provides students with an overview of the different roles advertising plays in society. Students gain an understanding of social, legal and marketing considerations in advertising and how branding is created through media and creative strategies to persuade a designated target audience.

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Program Information for Advertising - Minor

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Analyze audiences using primary and secondary research.
  2. Craft well written material in a variety of lengths and formats to effectively communicate messages to a range of audiences.
  3. Apply strategic thinking and planning for advertising campaigns.

Admissions for Advertising - Minor

Admission Requirements

To declare the Advertising minor, students must have a minimum 2.000 overall 性福五月天 University GPA. No 性福五月天 University GPA is required if the student is a first-semester freshman or transfer student admitted in good standing.

Coursework

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Program Requirements

Minor Requirements

Minor Requirements
ADV 20004ADVERTISING WRITING AND STORYTELLING 3
ADV 31011ADVERTISING STRATEGY AND ACCOUNT PLANNING 3
EMAT 10310MY STORY ON THE WEB 3
or MDJ 20011 PRODUCTION FUNDAMENTALS
MDJ 19000PRINCIPLES OF ADVERTISING AND PUBLIC RELATIONS 3
MDJ 20008RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS 3
Advertising Elective, choose from the following:3
ADV 31002
ADVERTISING COPYWRITING (WIC)
ADV 31003
ADVERTISING MEDIA PLANNING
ADV 31004
DIGITAL ADVERTISING
MDJ 40295
SELECTED TOPICS IN MEDIA AND JOURNALISM
MDJ 41395
SELECTED TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Minimum Total Credit Hours:18

Graduation Requirements
Minimum Minor GPA Minimum Overall GPA
2.000 2.000
  • Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
  • Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
  • Minimum 50 percent of the total credit hours for the minor must be taken at 性福五月天 (in residence).
Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

Eligible Students Must

  • Be currently enrolled in at least one credit hour at any 性福五月天 campus.
  • Have a FAFSA on file for the current academic year, if eligible to file.
  • Have accepted all available financial aid and scholarship assistance, if applicable, including Federal Direct and Graduate Loans.
  • Demonstrate financial hardship.
  • Meet with a CARES Center case manager prior to applying.

Things to Know

  • Emergency aid requests are reviewed on a case-by-case basis, with consideration given to each student鈥檚 individual circumstances.
  • Documentation may be required to verify financial need. If requested, documentation must be submitted to be considered for funding.
  • Emergency funding cannot be used to support non-students (such as family members) unless the situation directly impacts the enrolled student.
  • The maximum emergency funding award is $1,100 per academic year.
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Achante Pascute

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American Marketing Association

The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. We accept any 性福五月天 student in any major! We are not limited to only marketing or College of Business Administration
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