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Lean Canvas Model

This lean canvas streamlines the original business model canvas to adapt for early sage entrepreneurs. 

The Lean Canvas is divided into eight sections:

1. Problem to Solve
• What problem are you trying to solve for customers?
• What specifically frustrates people about this issue?

2. People with the Problem
• Who has this problem?
• Who are the people who would pay for a way to fix it?
• What makes them especially susceptible to this problem?
• What would stop these people from using your solution?

3. Current Solution(s)
• How are people dealing with this problem now?
• Are they just ignoring it, thinking it can’t be solved?
• What are some other ways of approaching the problem?
• What’s wrong with the current solutions, that make it not ideal?
• What makes your solution better?
• What details have you noticed about the “solutions” or the people using them?

4. Channels
• How would the people in #2 access your solution?
• Where do those people already shop, spend time, have the problem?

5. Need to Succeed
• What do you need in order to provide your solution, in terms of time, materials, talents, resources?
• What do you already have access to?
• What are some creative ways to get access to the others?

6. Unfair Advantage(s)/ Unique Value Proposition
• How is your solution an improvement over others?
• What makes your solution a “must-have” for the relevant audience?
• How will you help potential customers easily adopt your solution?
• What’s your “secret sauce”?

7. Revenue Streams
• How will you make money from this solution?
• What other ways can you package or sell access to your solution?
• Could you simplify your solution to be able to sell it more quickly?
• Can you adapt your solution for different audiences?

8. Cost Structure
• What costs will you have to provide the solution?
• How will you charge customers?
• Don’t forget about maintenance & upkeep, not just initial set-up costs.